Strategic Design Leadership

Strategic Design Lead driving measurable impact across complex digital ecosystems.

I lead multidisciplinary design teams to scale products, align business strategy and deliver meaningful customer impact across corporate and emerging markets.

Explore Case Studies Let’s Connect

Design leadership across fintech, banking and digital platforms in Latin America.

Design Leadership at the intersection of product, systems and business.

I operate at the intersection of product strategy, service design and organizational alignment — translating complexity into scalable systems that drive growth and operational clarity.

Core Strategic Capabilities

Organizational Design Leadership

Building and mentoring high-performing design teams
Establishing governance and scalable design standards
Driving cross-functional alignment

Product & Systems Thinking

End-to-end service design
Scalable design systems
Enterprise UX strategy

Business Impact

Conversion and growth optimization
Operational efficiency initiatives
Customer experience transformation

Selected Strategic Initiatives

A selection of initiatives where design leadership drove measurable business and product impact.

Digital Mortgage Product (Janus)

Led strategic design decisions in a regulated fintech mortgage product balancing compliance, clarity and business outcomes.

El Tablero de Otto – Community Business Design

Entrepreneurial case integrating service design, business model strategy and technology to build a sustainable ecosystem.

Leadership Philosophy

Design leadership is not about visual polish — it is about clarity, alignment and measurable outcomes. Strong design organizations are built through trust, systems thinking and strategic execution.

Let’s build design organizations that scale.

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